The women who are under the Umbrella group of “Women for Substance” decided to join together with the other existing hands to promote local tourism here in Uganda. The Group has 10 female executives falling under various sectors among which are; aviation, hospitality, medical, tourism, business management, media, education and logistics. These women had a trip to South Africa which was sponsored by South African Airways in partnership with the South African Tourism, visiting a give number of touristic sites in the country. After this wonderful trip, the women where moved and came up with an idea on how they can join their hands and promote local tourism here. They had a very tough reason, that many Ugandans carry their families to abroad for a vacation yet they never get any interest to visit any local site here. The main aim for this group or Women for substance is to find new ideas and ways on how local tourism in Uganda is sensitized, advertised, and how best can they make the fellow Ugandans love their country and give in time to discover all these beautiful sceneries and destinations.
Yogi Birigwa the country director of South African Airways, mentioned that “we have learnt so much on this trip and best of all is to learn to appreciate our country and what we have back home. Therefore among the basic strategies the group is lying on, is focusing on building up or creating a one stop cultural center, offering knowledge and information to both local and international tourist about the different kinds of cultures in Uganda. There are planning on using media to create awareness and advertising of the existing cultural tourism sites.
Aggie Konde the Managing director of NTV Uganda said that, we want to learn from the standards of South Africa, and we also try to increase on the traffic of tourism in Uganda. She still emphasized that they are still making a detailed work plan that they will share out when all is finished in 2 month.